Think about it – if you became a surgeon, saved lives for a job, you’d feel pretty significant, wouldn’t you?

The trouble is, as Tony said, that if significance is your primary drive – it just won’t last, leaving you ultimately unfulfilled. You need search within yourself and find a new, sustainable primary drive for what you’re already doing… or get into something new.

There was the entrepreneur who’d just had 12 months of great growth – thanks largely to heavy investment in Facebook strategies. But his online reputation was being attacked by a competitor with devastating results.

Tony supplied some fightback strategies. And he stressed that you can’t be stable on a one-legged stool, you need to innovate. (As Peter Drucker famously said, Business = innovation + marketing)

He advised “building the Parthenon” – multiple pillars for your business – PLUS getting in some tech-heads to tackle his ‘cyberterrorists’ at their own game – “Bring it on”.

And there was the wife and mother who didn’t feel as though she had any fears or limiting stories.

“What do you do great?” asked Tony. “Well, my Kids”, she answered.

“How’s the relationship with your husband?” “Not awesome… and I’m not really investing in it.”

“I’ll bet your husband is tired?” “Yep…”

So, maybe some limiting stories, Tony figured. He soon found that putting her children first was causing her primary relationship to suffer. The love we feel for our kids is unconditional. It’s not always true for what should be the most important relationship in your life.

Kids see what is going on and will model you no matter what you tell them.

The answer? Put your relationship first – and let your kids see that – they won’t suffer, in fact they’ll benefit.